Do I need a new website if mine still works?
Depends what working means. Loading without errors is not the job. The job is producing calls: ranking in your areas, loading fast on phones, turning visitors into bookings, and being readable to the AI tools customers now ask. A site can function perfectly and fail all four.
By the Lumen Local team. Updated August 2026.
Age itself is not the problem. Plenty of older sites earn their keep. The question is output: when did it last produce a customer you can trace, and would you even know.
The silent failures matter most. Invisible in the map pack, absent from AI answers, slow enough that phone visitors leave: none of those look broken from your desk chair.
Get the output measured before deciding anything. Our free score grades exactly this in about a minute: found or not, fast or not, cited or not. Then the new-site question answers itself.
Not sure where your business stands on these today? Our free market analysis measures exactly this and shows you the gaps in about a minute.
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