What should my website say to show up in AI search?
Say what customers actually ask, and answer it directly. AI assistants quote pages that open with the answer, use plain words, and match the business facts found elsewhere on the web. There is no secret AI dialect. Clear writing for humans is exactly what the machines can use.
By the Lumen Local team. Updated August 2026.
Think in questions. What does a service call cost, do you serve my area, how fast can you come. Each deserves a plain answer near the top of a page, not buried under marketing copy.
Consistency does the quiet work. Your name, address, phone, and services should match everywhere: site, Google profile, directories. Mismatches make the assistants skip you as unverifiable.
Skip the fluff entirely. A page of best-in-class solutions language gives an assistant nothing to quote. A page that says we answer calls day and night and reach most of the metro within the hour gets used.
Not sure where your business stands on these today? Our free market analysis measures exactly this and shows you the gaps in about a minute.
Where to go next
See the full set of answers, learn what we build, get the full trade playbooks, read the pricing guide, or just get your free market analysis.
See where your local marketing really stands.
Get your free market analysis. We look at where you stand, then build the system that fixes it, and you pay only once it books you a job.
Nothing upfront. Pay $3,000/mo only once it books you a job. One company per metro.