Is a Facebook page enough, or does my service business need a website?
A Facebook page is not enough, and the reason is where customers look. They search Google and ask AI assistants, and both pull from real websites far more than social pages. A page on rented land, under rules you do not set, cannot anchor a business that lives on being found.
By the Lumen Local team. Updated August 2026.
The search problem is decisive. Facebook pages rank poorly for the searches that produce jobs, and AI assistants can barely read them. Your customer searching water heater repair near me will not find your page.
Rented land carries rented risk. Reach drops, rules change, accounts get locked, and there is no support line that cares. The website is the one property where every rule is yours.
Keep the page as a supporting signal: it shows you are real and active. But point it at a fast site with real pages, because that is where the finding and the booking actually happen.
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