How much should a local business website cost?
For a local service business, a simple custom build starts at a few thousand dollars, and a full custom site can reach twenty thousand or more. Scope drives the price, not page count. The real question is whether the site gets you found in local search and turns visitors into booked jobs.
By the Lumen Local team. Updated August 2026.
Cheap costs the most over time. Template and builder sites are slow, generic, and rarely rank, so you end up paying for ads to make up the difference. A custom build costs more up front because someone is engineering it for your trade, your service area, and conversion.
Lumen Local itself is a flat $3,000 a month, and you pay nothing until it books you a job, with nothing upfront. For the full breakdown of what a website can cost in general, from service-area scope to who keeps improving the site after launch, read the pricing guide linked below.
Not sure where your business stands on these today? Our free market analysis measures exactly this and shows you the gaps in about a minute.
Where to go next
See the full set of answers, learn what we build, get the full trade playbooks, read the pricing guide, or just get your free market analysis.
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Nothing upfront. Pay $3,000/mo only once it books you a job. One company per metro.